|<back tu archive||April 26 - June 30, 2006:
Picasso's Applied Graphics
The Margadant Collection
|The applied graphics of Pablo Picasso (1881-1973) contributed
significantly to the exceptional popularity of this artist, who is today known as a painter of
epoch-making pictures, virtuouso graphic artist and etcher. With his press drawings, posters and
book illustrations, his designs for calendars, cards and notebooks Picasso even appealed to those
with no relationship with modern art. If his applied graphic works helped the young artist to earn
money, they later served as favors to his friends among literati, composers, publishers and
gallery-owners. Numerous examples document Picasso's support for Republican Spain and the Spanish
Resistance as well as his engagement in the French Communist Party and the world peace movement.
They attest to his enthusiasm for typographic experimentation, innovative approach to traditional
products of culture and headstrong relationship with mass media, clients and artisans. Reflected
in his applied graphics Picasso appears as a team player, generous coeval and active citizen who
understood how to use the media of posters, books and magazines cleverly to disseminate his
intellectual, political and especially artistic ideas.
The St. Gallen typesetter and publicist Bruno Margadant is dedicated to this 'other' Picasso, and has since 1949 acquired over 380 of the applied graphic works created by the artist between 1902 and 1972. With its presentation of significant portions of this private collection the ETH Collection of Prints and Drawings furthers the discovery of this little-known aspect of Picasso's oeuvre.
Opening: Tuesday, April 25, 2006, 18.00
Katja Herlach (> e-mail)
The exhibition is accompanied by a catalogue:
Für den Tag gedruckt. Picassos Gebrauchsgraphik - Die Sammlung Margadant [Printed for the Day. Picasso's Applied Graphics - The Margadant Collection].
Text by Katja Herlach,
edited by Graphische Sammlung ETH,
Zurich: Scheidegger & Spiess, 2005,
Accompanying evening events
Wednesday, May 3, 2006, 18.00
Hope and Resistance
The 1st of May and the Fine Arts.
Katja Herlach in conversation with Bruno Margadant
Wednesday, June 7, 2006, 18.00
Printed for the day
Picasso's Applied Graphics.
Guided tour with Katja Herlach
Wednesday, June 28, 2006, 18.00
From Ragtime to the Eluard Recording
Picasso and the Music of His Time.
Walter Labhart, events manager