<back tu archive		April 26 - June 30, 2006: Picasso's Applied Graphics The Margadant Collection
Pablo Picasso (1881-1973) Exhibition poster Vallauris 1956. Linocut Margadant Collection, St. Gallen (BM 917) © Succession Picasso / ProLitteris Pablo Picasso (1881-1973) Notebook cover. 1922 (Draft: 1918. Ink) Margadant Collection, St. Gallen (BM 500) © Succession Picasso / ProLitteris		The applied graphics of Pablo Picasso (1881-1973) contributed significantly to the exceptional popularity of this artist, who is today known as a painter of epoch-making pictures, virtuouso graphic artist and etcher. With his press drawings, posters and book illustrations, his designs for calendars, cards and notebooks Picasso even appealed to those with no relationship with modern art. If his applied graphic works helped the young artist to earn money, they later served as favors to his friends among literati, composers, publishers and gallery-owners. Numerous examples document Picasso's support for Republican Spain and the Spanish Resistance as well as his engagement in the French Communist Party and the world peace movement. They attest to his enthusiasm for typographic experimentation, innovative approach to traditional products of culture and headstrong relationship with mass media, clients and artisans. Reflected in his applied graphics Picasso appears as a team player, generous coeval and active citizen who understood how to use the media of posters, books and magazines cleverly to disseminate his intellectual, political and especially artistic ideas. The St. Gallen typesetter and publicist Bruno Margadant is dedicated to this 'other' Picasso, and has since 1949 acquired over 380 of the applied graphic works created by the artist between 1902 and 1972. With its presentation of significant portions of this private collection the ETH Collection of Prints and Drawings furthers the discovery of this little-known aspect of Picasso's oeuvre. Opening: Tuesday, April 25, 2006, 18.00 Contact person: Katja Herlach (> e-mail)		Exhibition publication The exhibition is accompanied by a catalogue: Für den Tag gedruckt. Picassos Gebrauchsgraphik - Die Sammlung Margadant [Printed for the Day. Picasso's Applied Graphics - The Margadant Collection]. Text by Katja Herlach, edited by Graphische Sammlung ETH, Zurich: Scheidegger & Spiess, 2005, ISBN 3-85881-160-2 Accompanying evening events Wednesday, May 3, 2006, 18.00 Hope and Resistance The 1st of May and the Fine Arts. Katja Herlach in conversation with Bruno Margadant Wednesday, June 7, 2006, 18.00 Printed for the day Picasso's Applied Graphics. Guided tour with Katja Herlach Wednesday, June 28, 2006, 18.00 From Ragtime to the Eluard Recording Picasso and the Music of His Time. Walter Labhart, events manager
Last update 6.4.2006_ab